What's your "Social Technographics Profile"?
Submitted by Jeremiah on Tue, 08/26/2008 - 4:49pm
You can also help by filling out our "Social Technographics Profile" survey over on the main site.
Basically, this is just a fancy name for measuring what kinds of community based activities people are doing online. We'll use the information to help decide what kinds of features we should focus on - and generally gauge expectations.
It arranges people on a ladder with 6 rungs, based on their level of engagement with popular online social technologies. From the top down the main categories are: "Creators", "Critics", "Collectors", "Joiners", "Spectators", and "Inactives".
Also, if you're interested, you can read about the methodology and look at average profiles by age and geography from Forrester Research.